paulina carcach studio
Where the art of design meets the beauty of living.
Hey you! we're a San Francisco-based interior design studio dedicated to creating beautiful, personalized homes for people who value creativity and style. Blending decades of experience with a splash of personality, our mission is to deliver extraordinary homes for people with great taste and extraordinary minds.
Your story is our canvas. We focus on crafting homes that not only look stunning but also embody your unique lifestyle and preferences. With a seamless design process and expert guidance, we ensure a stress-free design journey from concept to completion.
Offering a range of services from furnishings for move-in ready homes to interior design for new build construction or major renovation projects, we're here to transform your vision into reality. We'd love to hear all about your plans and have the chance to help make them a reality.
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PERSONAL APPROACH
Our design philosophy centers around you. From custom designs that echo your personal style to creating living spaces that reflect your individuality.
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SEAMLESS EXPERIENCE
We believe in making the design as enjoyable as the destination. Expect weekly updates, ensuring that every step from concept to completion is as seamless as it is satisfying.
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EXPERT GUIDANCE
Our team brings a wealth of experience to the table, guiding you through selections and decisions with ease. Making sure the final reveal is everything you imagined, and more.
OUR Discovery-to-Install PROCESS
Crafting your dream home should feel like a journey made just for you, right? You want a space that tells your story, reflects who you are. But let's be real: finding the time, nailing that vision, and getting the dream team together can be pretty overwhelming. We get it. Great design does more than just please the eye—it shapes how you feel every day. That's why we're all about creating spaces where happiness and calm greet you at the door. And how do we ensure this? Through an organized, client-driven plan that delivers tailored solutions, designed with just you in mind.
Here’s how we do it:
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STEP ONE | onboardING
THE CONSULTATION
After the discovery call, if the potential client shows interest in working with us, Paulina attends a one hour on-site consultation. This is an opportunity to ensure the project is the right fit and troubleshoot ideas.
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STEP TWO | DESIGN
DISCOVER PHASE
The team measures and photographs all existing relevant spaces. This is where we kick start the project, troubleshoot ideas and gather all the necessary information to begin working on the design. We center you in the discovery process.
BEGIN DESIGN
The team shares the design concept boards. This meeting ensures we are all on the same page. During this phase the team creates a conceptual primer for your home that includes digital boards, physical material color palettes, preliminary floor plans and furnishings.
DEVELOP PHASE
During this phase the team will develop technical space planning and interior elevations. The team will select all of the plumbing fixtures, interior finishes, decorative lighting, interior hardware, paint and create renderings of the spaces, including window treatments and fabrics.
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STEP THREE | INSTALL
ACQUIRE & RENOVATE PHASE
Once the client has sign off on the design we begin with a kick-off meeting on-site between trades, design team & client. The Project coordinator requests funds and begins to place all orders & coordinate installations.
INSTALL PHASE
The design team has all furnishing and final items delivered & installed. The team styles and dresses the space right down to the tiny details to provide a turn-key finished space to hand over to the client. We often celebrate with flowers, candles and bubbles!
INTERESTED IN WORKING TOGETHER?
Please take a moment and fill out this questionnaire so that we can get to know you and your project better. It should only take a few minutes and will give us all the information we need to contact you directly about your project. We look forward to working with you!
Experience the ease of having every detail taken care of with our Full Service Interior Design. From finishes and furniture designs to handling all procurement and overseeing installation.
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We suggest hiring an interior designer before or around the time of hiring an architect, builder or general contractor. Knowledgeable designers are able to enhance the project and ensure that you receive the end result that is in your dreams. It's best to have all contacts on board from the start. We’re here to guide you and be your advocate through the process. Think of us as your trusted advisors, acting on your behalf, to guide you through making all of the design decisions required to build or redesign your home. We draw upon the relationships we’ve cultivated with multiple architects and builders over the years and help select the right team for your project.
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Our team is your unbiased expert resource - your advocate who is the contact between all your various services: architect, builder, contractors, and trades people. We communicate the information on the who, what, where and how of your home to the appropriate parties.
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With a designer on board, you will have someone taking charge of all the decisions, someone who knows exactly how all of the pieces in your project puzzle impacts the next, and someone who can, and will, take all those pieces and create a home that is breathtaking in every way.
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During the discover in Step 2 we center you in the discovery process, learning about your likes, dis-likes, loves and aspirations, as we begin exploring what your space can become. Because we want to get to know you on a deep and intimate level. To get there, we set up meetings with the intention of establishing direction through inspirational elements. In those meetings, we ask many questions and listen deeply to your answers–because your answers tell us who you are, and what you care about. Your answers tell us what you love, what’s sentimental to you, and what you want to express about yourself.
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That’s generally not part of the equation when we work with clients. Our experience has shown us that the key idea of working with an interior designer is to have one person steering the ship. This lets the original design vision be executed seamlessly, effectively and in a way that is truly service oriented for the client.
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It’s tempting to do your own shopping to save money, but in the end, we find that it costs our clients in scale and quality mistakes which means that they end up buying items twice and experiencing frustration from the extra costs. If you prefer to do your own purchasing, we may not be the right designer for you as we offer full interior design services.
If you want to do your own purchasing, that is fine as long as we know that prior to beginning the project. We ask that you show us your selections before purchasing, and if we don’t believe the item fits, we’ll let you know. You are responsible for delivery, installation, freight damages and time spent coordinating all of the services.
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The budget is where the realistic picture of your project begins, and we won’t start a project without one. A budget is a map that shows us how we can do the best job for you. We will walk you through the process of budgeting based on our extensive experience with interior design. We find that our clients may know how much they want to invest, but may not know what is a reasonable budget for furnishings and fees for a project like yours. We guide you through this process. What you choose to invest in is your choice. Our goal is to work within your investment range with a reasonable scope-of-work.
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Communication is everything. Expect status updates and progress reports regularly. Our weekly memos allow us to share information in an organized fashion so you have the project status information available at-a-glance. For high-profile clients who prefer only to be involved in the “big picture” ideas, our firm works closely with your Management Team, or Relocation Specialists to streamline the process of collaboration.
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Each project will vary based on the individual scope of work. For interior decoration and minor renovations, the general timeline for project completion is approximately nine to fifteen months from the initial Design Consultation to the Big Reveal. New construction and extensive renovation projects may take one to two years to build.
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We are based in San Francisco, California and we work with clients in the San Francisco Bay Area, Nationwide and Internationally.
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We elevate your ideas - through our lens - to a level beyond your expectations and imagination. We don't assign a cookie-cutter look because each client has different tastes and different requirements for the lifestyle they envision. Not every item specified needs to be custom or one-of-a-kind – but we believe a few key pieces should be made especially for your home. We provide the guidance required to allocate your design dollars wisely and strike a balance of ready-made and custom designs based on your needs, wants, and wishes.
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That's fantastic! We love reusing or re-purposing pieces you already own and love. We'll take inventory of the furnishings and art in your collection and factor these items into our new design plan. Then, we supplement the design with new furniture and accessories in order to create a home which truly reflects you and your family.
Portfolio Highlights
WHAT OUR CLIENTS HAVE SAID
“Paulina Carcach Design Studios has a spectacular sense of style. They create warm and inviting interiors using unique mixes of natural materials and making smart design choices. The process is seamless and makes home renovation feel manageable!.”
— Abby P
“Paulina and her team went above and beyond. We worked with her on a large remodel project and honestly, it was the best investment we made. Not only is her taste is impeccable, but she took the time to understand our design preferences and lifestyle. The whole process with Paulina was so smooth; she would present us with a set of choices (all of which we’d typically love!), we’d pick one and move on! These decisions were so helpful in keeping our contractor on schedule. We get so many compliments on our home, furniture, art, all of it! Paulina’s designs are both classic and on-trend and I am confident they will stand the test of time!.”
— Molly M
“We recently worked with Paulina on our kitchen remodel, and we couldn't be happier with the experience. She not only designed a stunning and functional kitchen that exceeded our expectations, but she also went above and beyond when unforeseen challenges arose during construction.
Paulina's expertise and problem-solving skills were invaluable. When mistakes occurred during construction, she stepped in immediately to ensure they were rectified efficiently, keeping the project moving forward smoothly. Her professionalism and positive attitude made the entire process a pleasure.
We were so impressed with Paulina's work that we're already looking forward to collaborating with her on future projects.”
— SHADI K
“Working with Paulina Carcach Studio was an absolute pleasure. They helped us navigate our project with ease, taking the time to listen to our needs and preferences. Their attention to detail and design expertise is truly impressive. They transformed our home into a beautiful, functional, and personalized spaces that we absolutely love. I am thrilled with the final result.”
— Nicole C
INTERESTED IN WORKING TOGETHER?
Please take a moment and fill out this questionnaire so that we can get to know you and your project better. It should only take a few minutes and will give us all the information we need to contact you directly about your project. We look forward to working with you!